The Arab American Institute (AAI) estimates that 4 million Arab Individuals presently reside within the U.S. This important inhabitants makes Arabs residing in the US key gamers in constructing the American economic system, tradition, and historical past. However regardless of their important inhabitants, they’re nonetheless among the many communities going through racial injustice in the US. Social difficulties have been a part of their each day lives put up the 9/11 incident regardless of the numerous requires social justice. The Arab American basis has been working for many years on a state-level change to make the month of April the Nationwide Arab American Heritage Month (NAAHM) however has by no means achieved federal recognition.
Nonetheless, the trendy world has witnessed widespread requires inclusivity, making it extra related and obligatory for recognizing Arab Individuals. Pierre Subeh, a well known enterprise skilled, writer, and award-winning govt producer is among the many folks pushing for social justice for the Arab American group in the US.
Pierre is the founder and govt producer of X Community, a advertising and marketing and analysis agency situated in Miami, Florida. He’s additionally an award-winning filmmaker and content material creator on the agency. He has helped scale the enterprise working with some huge manufacturers equivalent to Pepsi, Starbucks, Apple, and Abbott Laboratories. He ventured into enterprise at a younger age and was acknowledged because the younger entrepreneur for proudly owning a worthwhile six-figure enterprise on the age of 17.
Pierre stands out within the enterprise group due to his pure management skills to information a staff and construct a profitable enterprise from scratch. His contribution in enterprise is extremely seen and he has been featured by varied publications together with Forbes, The New York Submit, The Washington Submit, CNBC, and Yahoo Information.
Pierre (@pierresubeh) spent most of his early profession finding out and understanding human conduct’s psychology and the science behind effectivity in manufacturing.
On the international stage, Pierre is broadly identified for advocating for illustration of the middle-Jap and pushing the usDepartment of State and the White Home beneath the Biden-Harris administration to acknowledge April because the Nationwide Arab American Heritage Month (NAAHM). His social activism efforts have made him a giant a part of modern-day historical past involving the popularity of Arab Individuals.
His current self-financed marketing campaign that concerned the usage of over 250 billboards to exhibit the Center-Jap tradition with a message of recognition of April as NAAHM was a hit. He managed to persuade the White Home beneath the present Biden-Harris Administration, the usDepartment of Homeland Safety, and the usDepartment of State for the popularity of Arab Individuals with this marketing campaign. In a public letter, President Biden acknowledged the efforts of all the staff and praised the marketing campaign for showcasing the Center-eastern tradition. This was a historic achievement not solely to Pierre however to all the Arab American group contemplating it was the first-ever acknowledgment by a sitting president.
Pierre seems to be ahead to utilizing the marketing campaign as a place to begin for extra social change utilizing advertising and marketing and enterprise assets. He has pledged to proceed utilizing X community, his advertising and marketing agency for future campaigns.
Pierre is planning on releasing his guide quickly. You’ll be able to comply with Pierre on Fb and YouTube to know what he’s engaged on and the way he plans to have an effect on the world along with his work.
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