Frederick W. Penney rose from hotshot lawyer, to one of the most well-respected businessmen in the United States. His ascendence is the culmination of a dedicated work-ethic, taking risks, and patience.
When you have been wronged in life and need to find a strong advocate, you search for the person with tenacity, grit, and strength. When this situation involves a courtroom, one of the best candidates for the job is Attorney Frederick Penney and his high-powered team. For almost 30 years, Penney and Associates have grown at a lightning-fast pace, turning a small business into an in-demand firm with a formidable reputation.
Frederick Penney did not wait to follow due process or ask for permission before starting his own law firm within a year of passing the bar. Many people told him it was impossible to expect success with such little experience, but to this day, he has been myth-busting that word. His colleagues cautioned, “You can’t…” and Penney threw that caution to the wind, like the hurricane force that he is. Growing up in a small, quiet country town in California inspired him to live a different life. When he wasn’t in school, he worked on a small farm where he learned everything he needed to keep his nose to the grindstone and decided that one day he would make something of himself.
His work ethic was the key to success when Penney dug into his first year of business on his own. Seeking out his contacts from a large national law firm, he convinced them to send him the cases they thought were a lost cause, and one learning experience after another, he bolstered his knowledge of the law and working the courtroom. He explains, “You often learn the most from the cases you do not win. So I decided not to worry about that, put my best foot forward, and work hard. I went on to win against some of the biggest, most powerful firms in California.” Constantly pressing forward, the success of Frederick Penney’s firm began getting the attention of the media and the legal community.
Frederick Penney was making a name for himself as a principled but aggressive lawyer, willing to take his cases to trial even if there was only a slim chance of winning. In the first year, he landed lead trial lawyer in a big Superior Court personal injury case, became a member of The California Trial Lawyers Association, and was admitted to the Federal Eastern District Court and the 9th District Court of Appeals. He describes that time in his career, saying, “my name got out there that I was the young, hotshot, new lawyer, and then I started hiring and bringing in the top trial lawyers from the insurance companies.” Equipped with a team of highly respected trial lawyers, he quickly expanded his business to several offices across California.
In addition to the many personal injury cases they were winning, Penney avidly built his brand through carefully chosen investments and sponsorships. These included a nationally known radio show named Radio Law Talk, fast food restaurant chains, the race car brand Penny Racing and even a private jet displaying his firm’s name. He admits that “these businesses would always be secondary to the law firm,” but realized that this was an excellent form of advertising, working wonders in getting his name out there to more people and bringing more cases. With the increased level of exposure, Penney’s firm began taking on high-profile cases over the years, and their superb performance captured on media coverage caught the attention of millions.
Accolades ensued – with Penney named a “Superb Lawyer” by AVVO with a personal injury attorney rating of 10 and an AV Preeminent Rated Attorney by Martindale Hubbell. 10 is the highest possible rating in legal ability and ethical standards by the most distinguished rating system in the United States. Additionally, he was named a Selectee for 2018, 2019, 2020, 2021 Northern California Super Lawyer. He was also named one of the “Top Lawyers for 2019, 2020, 2021” by Sacramento Magazine. America’s Top 100 Attorneys gave him a lifetime achievement designation for the Northern California region and Best Attorney lifetime member by Rue Ratings Best Attorneys of America. The list of awards and nominations goes on to include appointments by the Placer County Court as a Settlement Conference Judge and California Co-Chair for the American Association for Justice.
Frederick Penney has proven to be fierce in the world of personal injury law. His extensive repertoire, highly skilled and experienced partners, and countless client testimonials extolling his honesty, integrity, and dedication provides all the evidence you need to see why Penney and Associates is one of the most sought-after personal injury firms in California.
Sarah Hovenkamp, Writer
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