Home News Inflation Is Coming for Thanksgiving Dinner, Making It More Expensive Than Ever This Year – NBC Los Angeles
News - November 5, 2021

Inflation Is Coming for Thanksgiving Dinner, Making It More Expensive Than Ever This Year – NBC Los Angeles



Inflation is coming for your Thanksgiving feast.

In September, the consumer price index — a basket of goods — rose 5.4% from a year ago, nearly hitting a 30-year high, according to data from the U.S. Bureau of Labor statistics.

And under those headline numbers, food costs rose 4.6%, with the largest gains driven by price increases of meat, poultry, fish and eggs.

The USDA is also projecting that food-at-home costs will be up 2.5% to 3.5% for the entire 2021 year.

“I wouldn’t be surprised if we see the Thanksgiving basket up about that percent,” said Veronica Nigh, senior economist at the American Farm Bureau Federation.

In comparison, in 2020, the average price of Thanksgiving dinner declined 4% from the previous year to $46.90, or about $5 per person, according to the Farm Bureau.

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Why prices are going up

There are a few reasons nearly all the ingredients seen in a Thanksgiving dinner will be more expensive this year.

Supply chain issues have persisted throughout the pandemic and have raised costs. This may contribute to limited supply, as some foods take longer to be delivered.

There are other deficits that may be pushing prices up, as well. Turkeys, which are generally the most expensive part of a Thanksgiving feast, are in shorter supply this year than they were last year.

“It’s probably the lowest bird inventory we’ve had for perhaps 10, 11 years,” said Curt Covington, senior director of institutional credit at AgAmerica.

That’s driven up prices. Turkeys between 8 pounds and 16 pounds cost 25 cents per pound more than they did a year ago, while prices for birds between 16 pounds and 24 pounds are about 21 cents more expensive, according to an Oct. 29 report from the Department of Agriculture.  

Other costs associated with Thanksgiving dinner have also gone up — gas prices have increased more than 42% on the year, appliances are 9.6% more costly and even prices on cookware and tableware have gone up.

“Just the cost of metal to put cranberries into a tin can has gone up,” said Covington. “It’s across the board and it’s going to take the supply chain well past Thanksgiving and Christmas to get back to normal.”

What consumers can do

There are a few things that consumers can do to keep their Thanksgiving meal as inexpensive as possible, according to experts.

1. Start early: First, start shopping for your dinner as soon as possible, so you aren’t caught off guard by last-minute price hikes.

As a result, many consumers have taken note of increased prices and have started purchasing some items for the November feast. Some 63% of consumers expect rising food costs to make Thanksgiving more expensive, according to a recent survey by FinanceBuzz, a financial independence site.

The same survey showed that consumers are planning to combat rising costs by shopping sales, using coupons or cutting back on food or guests.

Others have already started stocking up on non-perishables — some 35% of those surveyed by Shopkick said they’d began their Thanksgiving shopping already to get ahead of product shortages and last-minute price hikes.

2. Look for deals: Starting early also gives consumers more time to look for deals, which will be especially important to those on a budget this year.

Look for sales on any items you can stock up on ahead of time and check the prices at multiple grocery stores, including discount places such as Aldi, Lidl and WinCo foods, said Brittain Ladd, a global strategy and supply chain consultant.

Buying frozen foods is also generally less expensive than purchasing fresh, so people can look for deals in the freezer aisle.

Consumers should also consider grocery stores that give Thanksgiving deals, such as throwing in a free turkey if you buy most of your ingredients at one place.

3. Share costs: People may also be looking to have larger Thanksgiving gatherings than last year due to Covid. Having more friends and family over may present an opportunity to keep costs down — instead of the host being solely responsible for the meal, you could split costs across guests.

“It’s really important to have conversations with your family and your friends,” said Kaitlin Walsh-Epstein, senior vice president of marketing at Laurel Road. “Ask everybody to bring a part of the meal.”

4. Get creative: Other consumers may want to substitute parts of a traditional Thanksgiving feast for cheaper options, such as swapping out turkey for another protein that may be easier to find on discount, said Covington.

This may also be a great year to skip the grocery store altogether and see if you can find a local farmer who may be selling ingredients for Thanksgiving dinner.

“You’d potentially get a higher-quality product, perhaps even at a better price,” said Covington.

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