Home Business Kristen Miller: Revolutionizing the Omni-Channel Buying Expertise
Business - June 21, 2021

Kristen Miller: Revolutionizing the Omni-Channel Buying Expertise


Significant innovation is what transforms an entrepreneur right into a profitable enterprise chief. Connecting dots, constructing bridges to fill the gaps, and bringing a distinct method is what drives innovation. All of those distinct traits will be simply identified in Kristen Miller’s management method. Kristen is a seasoned entrepreneur who has based 4 profitable firms within the Residence Enchancment and Retail business and is at the moment the CEO and Co-Founder of Stylyze.

At Stylyze, Kristen’s mission is to supply a platform for retailers that revolutionize the omnichannel purchasing expertise. Stylyze’s platform synthesizes the weather of the in-store expertise beforehand lacking from the digital and digital area, refining and advancing the web buyer journey of the long run. Leveraging cloud know-how, Stylyze is partnering with among the largest retailers within the US to rework their buyer experiences.

Kristen is an inspirational chief and advisor for the Girls in Cloud group, and she or he additionally presides as a board member for The Past Undertaking. She is an in-demand speaker on retail innovation and entrepreneurship for Techstars Startup Week Seattle.

The way it All Began?

Previous to founding Stylyze, Kristen had one other enterprise within the house decor area, the place she labored with purchasers and helped them to seek out and coordinate merchandise for his or her properties. The work demanded hands-on effort day in and day trip, attempting to coordinate merchandise and kinds for the purchasers. “We’d begin our search on-line as all the stock was on-line, however there was no technique to actually slender down the search based mostly on what the shopper’s model or aesthetic was,” says Kristen. She additional provides that after discovering a product, it was very difficult to seek out different merchandise that will coordinate with it to create a selected design aesthetic.

Kristen’s co-founder, Lisa Perrone Cirelli, was an inside designer by commerce and had skilled one thing related. They linked and noticed the chance to rework the house and style industries via cloud know-how. Earlier than beginning Stylyze, they spoke with 80 totally different house decor and attire retailers and types to know the gaps within the area and realized that they had been all attempting to determine the way to replicate the in-store expertise on-line. In the present day, the corporate companions with main house and style retailers to rework their buyer experiences. Their Merchandising as-a-Service Platform combines the most recent in Synthetic Intelligence and Machine Studying with seasoned designers and stylists to equip retailers with the info and content material that they have to be profitable in an omnichannel atmosphere.

A Change was Required  

Because of COVID, the retail business has skilled a speedy transformation and continues to alter. One important change the retail business is experiencing is accelerating digital transformation and the urgency to supply all of their instore companies digitally.

In response to Kristen, one of many challenges she has confronted as an entrepreneur whereas serving the enterprise area is that giant enterprises typically lack the construction or a set of packages to work successfully with start-ups. Given the speedy charge of transformation happening within the retail business, and lots of different industries, she believes that it is a important second for enterprises and start-ups to discover ways to higher work collectively to maintain up with the accelerated tempo of change required to achieve success in immediately’s world.

Kristen herself could be very captivated with supporting different entrepreneurs who’re on the journey. As an advisor to Girls in Cloud, she asserts “I’m on a number of boards and I want to proceed to help the ecosystem by persevering with that work, talking, writing, offering mentorship and angel investing. That is each an thrilling and difficult time to be an entrepreneur and I need to assist different entrepreneurs study from my victories and my errors.”

Take the First Step

In her recommendation to rising ladies leaders, Kristen asserts “Get began and simply take a step within the course you need to go. “She believes that so many people who’re contemplating the entrepreneurial journey get caught in evaluation paralysis. They need to wait till the celebrities align completely, till both they’ve all of the elements of their life lined up or till they’ve the proper staff or the proper traders. “Entrepreneurs who’re profitable are those who take step one after which proceed transferring ahead with an amazing group of advisors to help the method in order that they will proceed transferring in the precise course, “says Kristen.

Stepping to New Achievements On a regular basis

Since graduating from the Girls in Cloud Microsoft Cloud Accelerator, Stylyze has grown income by 44% yr over yr and had the chance to place its enterprise and administration staff as thought leaders in retail transformation and ladies in know-how. Stylyze has been featured in a number of publications together with the Puget Sound Enterprise Journal, WWD, Girls Of Wearables, Retail Innovation Hub, Authority Journal, Silicon UK, Forbes, Retail Gazette, Thrive International, The Subsequent Internet, and Tech Spherical. Moreover, Stylyze closed a $2.8M Sequence Seed Spherical and efficiently expanded its product providing into new retail verticals.

The Girls in Cloud Accelerator supplied Kristen and her staff with a go-to-market framework that accelerated their time to shut enterprise offers and in addition elevated their closing charge. Moreover, Kristen and her staff beforehand had restricted PR and publicity. As a part of the Girls in Cloud Accelerator, Kristen was given the chance to share her story and the Stylyze platform with the broader group. This publicity was important to jumpstarting Stylyze’s PR initiatives which finally generated over ten items of protection within the final 6 months alone. The community supplied by the Girls in Cloud Accelerator has additionally opened doorways with key clients and assets along with being an exquisite help system all through the ups and downs of the entrepreneurial journey.

Girls Entrepreneurs in Subsequent 5 Years

Kristen believes that organizations reminiscent of Girls in Cloud are serving to to not solely educate Fortune 1000 firms about the advantages of making financial entry for ladies, they’re additionally creating the ecosystem of girls entrepreneurs and Fortune 1000 executives to facilitate trusted introductions.

Moreover, Girls in Cloud helps to organize ladies entrepreneurs for these alternatives in order that when the introductions are made they perceive the way to efficiently navigate the enterprise panorama and place their product and repair appropriately.

It’s the mixture of Fortune 1000 firms adopting inclusive procurement practices, offering the connection between Fortune 1000 executives and ladies entrepreneurs, and equipping ladies entrepreneurs to efficiently navigate these alternatives that may transfer the needle in creating financial entry for ladies.



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