Home News Meet Dr. Adam Goodcoff The Medical Physician and Influencer Behind “The Med Life”
News - June 2, 2021

Meet Dr. Adam Goodcoff The Medical Physician and Influencer Behind “The Med Life”


Whereas the COVID-19 pandemic unfold throughout the globe early final Spring, social media platforms noticed a worldwide surge in customers. A part of this surge was due largely to lockdown and quarantine mandates enacted by world leaders and governments, leaving a majority of individuals with out a technique of socializing with others. Nevertheless, some teams of individuals flocked to social media apps comparable to TikTok, Instagram, and YouTube for different causes.

Together with the unfold of the COVID-19 pandemic got here wave after wave of misconceptions and false data, prompting some medical medical doctors and healthcare professionals to share their experience with members of the general public by social media.

Adam Goodcoff, a Chicago-based emergency medication resident doctor, was one such physician. In 2019, a 12 months earlier than the pandemic’s onset, Goodcoff began his personal digital model dubbed The Med Life with the objective to coach and encourage healthcare staff world wide. To this point, Goodcoff gives the primary and solely social media-based interactive stay medical simulation free to learners world wide, which he streams for his followers on YouTube and sometimes on TikTok.

Goodcoff’s model quickly grew to over one million followers throughout Instagram, YouTube, and TikTok, however when the COVID-19 virus started circulating globally, Goodcoff determined to make the most of each his platform and experience to coach the general public in regards to the risks of the virus, debunk misinformation, provide healthcare recommendation, and even assist enhance vaccination charges amongst his on-line followers.

“The pandemic was an enormous alternative for healthcare suppliers to recapture the curiosity of the general public and regain some belief,” mentioned Goodcoff. As of March 2021, TikTok movies with the hashtag #medical doctors had greater than 1 billion views, whereas #nursesoftiktok had almost 2 billion views. Each hashtags have been dwarfed, nevertheless, by movies with the #coronavirus hashtag on TikTok racking up greater than 100 billion views.

At a time when on-line affect from medical medical doctors and healthcare staff was at an all-time excessive, Goodcoff was conscious that his personal affect – each private {and professional} – acted as a double edged sword. Whereas some healthcare influencers got here beneath hearth for violating COVID-19 tips, Goodcoff shied away from posting any content material to his social media that could possibly be thought-about “controversial” to some, albeit with one essential exception.

Whereas many members of the general public posted on social media about their reluctance to obtain the COVID-19 vaccine, whether or not as a consequence of considerations over unwanted effects or claims that the vaccines have been developed and rolled out too rapidly, Goodcoff was working straight with sufferers bothered by the virus and witnessed its results on the human physique firsthand. As such, he determined it was very important to share his expertise receiving the COVID-19 vaccination along with his followers to assist inform them of the truths and falsehoods in regards to the vaccine.

In one in every of his stay, interactive classes on TikTok, Goodcoff shared his personal vaccination expertise with followers in an try and persuade extra of them to schedule and obtain their very own COVID-19 vaccine.

“I need my social media platform to focus primarily on schooling for the lots and on getting the following technology enthusiastic about medication,” Goodcoff mentioned.

Evidently Goodcoff’s objective to coach and encourage has labored up to now. In late 2020, he was rated because the #2 prime physician to comply with on TikTok.





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